MASTER OF BUSINESS ADMINISTRATION (M.B.A.) in Marketing & Sales
Overview
The MBA in Marketing & Sales programme builds managers who master the marketing and sales process. The programme is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are given importance to. Finally, the implementation of different sales and marketing tools are studied through the programme. In addition, students will enhance their knowledge and skills to address modern marketing challenges, develop successful marketing and sales strategies and plans, gain “hands-on” sales experience, master marketing and sales tools and techniques, and develop networking opportunities in the international market.
Core modules
- MGT510: Managerial Accounting
- MGT520: Managing Business Strategy
- MGT530: Human Capital Management
- MGT540: Marketing Management
- MGT550: Managing Operations
- MGT560: Leading Organization
- MGT570: Financial Management
- MGT580: Project Management
Entry requirements
- Recognized Bachelor Degree in any field
- Sufficient English language proficiency (IELTS 6.0 or its equivalent)
- At least 3 years of working experience in the managerial position
Action research paper
This requirement of the MBA programme will enable the student to prepare a research paper that applies managerial concepts and research techniques to a significant organizational issue or problem, within the context of his/her chosen specialization area. After completing the action research the student should be able to:
- Select, evaluate and apply critical management thinking to an organizational issue or problem.
- Critically evaluate the techniques and processes used to investigate an important organizational issue or problem.
- Synthesize information to arrive at a coherent conclusion.
- Critically evaluate the implications for the recommendations presented.
- Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the action research paper.
Programme Benefits
- To enable the advanced study of organizations, their management and the changing external context in which they operate.
- Equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business.
- Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
- Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.
Learning materials
Personalized, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialized field of study
Assessment of learning
Personalized exercises, assignments and/or quizzes are utilized throughout the course/programme to measure progress in learning. Such comprehensive assessment procedure is characterized by being diagnostic, formative (intervention-oriented), and summative.
Completion requirements
100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme
Grading Scheme
The grading system is defined as follows:
Pass:
Higher Distinction: 90-100%
Distinction : 80-89%
First Division : 70-79%
Second Division: 60-69%
Satisfactory : 50-59%
Fail:
Unsatisfactory : 49 % and below
Fees €1,499
Course duration 12 months
Register Today:
Mba@capacityafrica.com
+254 723 803 505