Diploma in Social Media Marketing

The Professional Diploma in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel in your digital marketing career.

Learners will benefit from the following

  • The fundamentals of social media marketing
  • How to create engaging and effective marketing content
  • How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook,  Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and more!
  • The art of mastering your own personal brand on social media
  • How to convert your social media marketing followers into customers
  • How to implement and manage a highly effective email marketing strategy

Course Modules

  1. Introduction to digital marketing
  2. Search Engine Optimization
  3. Email Marketing
  4. Display and video advertising
  5. Social Media marketing
  6. Digital Marketing Strategy
  7. Analytics with Google Analytics
  8. Content Marketing
  9. Website Optimization
  10. Paid Search with Google ADs

 

Materials Provided:

Online delivery of curriculum materials, exercises, and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

 

COURSE DURATION: 6 months

REGIONS TARGETED: Global

COURSE FEE: $800

ORGANIZERS: Capacity Africa Institute

LANGUAGE: English only

Kindly confirm your participation with:

Online Training Coordinator

Capacity Africa Institute

info@capacitybuildingonline.com

www.capacitybuildingonline.com