Diploma in Social Media Marketing

Diploma in Social Media Marketing

The Professional Diploma in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel in your digital marketing career.

Learners will benefit from the following

  • The fundamentals of social media marketing
  • How to create engaging and effective marketing content
  • How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook,  Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and more!
  • The art of mastering your own personal brand on social media
  • How to convert your social media marketing followers into customers
  • How to implement and manage a highly effective email marketing strategy

Course Modules

  1. Introduction to digital marketing
  2. Search Engine Optimization
  3. Email Marketing
  4. Display and video advertising
  5. Social Media marketing
  6. Digital Marketing Strategy
  7. Analytics with Google Analytics
  8. Content Marketing
  9. Website Optimization
  10. Paid Search with Google ADs

 

 

Mode of delivery of the proposed programme

Online/distance learning

Application Procedure

Applicants should fill out a detailed Application form and send it back via email to the undersigned.

GENERAL COURSE CONTACT

The Academics Manager

Capacity Africa Training Institute

Email: info@capacityafrica.com

Website: www.capacityafrica.com