Diploma in Sales and marketing

Course Overview

Providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Course Objectives

  • Develop a better understanding of how to conduct business in the modern environment
  • Learn the effective ways of carrying out sales in the modern business
  • Understand the various techniques to expand your current market scope
  • Know how to use technology in order to carry out sales and marketing activities more effectively

Course Outline

  • Understanding laws and ethics of selling
  • Preparing and delivering a sales presentation
  • Handling objections, negotiating and closing sales
  • Understanding influences on buyer behavior
  • Understanding customer segmentation and profiling
  • Understanding sales and marketing in organizations
  • Using market information for sales
  • Time and territory management for sales people
  • Planning for professional development
  • Prospecting for new business
  • Sales pipeline management

Training Format:

  • All materials are made available through our Online Learning Platform
  • Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.


In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.




ORGANIZERS: Capacity Africa Institute

LANGUAGE: English only

Kindly confirm your participation with:

Online Training Coordinator

Capacity Africa Institute