DIPLOMA IN MANAGEMENT OF SMEs

COURSE OVERVIEW

SMEs might think that sustainability is only relevant to large companies—that for a small business, the administrative and financial costs outweigh the benefits. However the aim of an average entrepreneur (SMEs, owners in particular) extends beyond profit-making. Business growth and expansion constitute key objectives of SMEs.

Course Modules

Module 1: Defining Sustainability – An SME approach

Module 2: Role of SMEs in Economic Development

Module 3: Business Risks Facing SMEs

Module 4: SMEs Risks Management

Module 5: SMEs Sustainability

Module 6: Business Perspectives and Future Trends

Module 7: Management Skills

  • Defining the strategy of business objectives
  • Difference between manager and leader
  • Characteristics of leadership
  • Principles of leadership
  • Definition of the human capital strategy
  • Alignment of human capital

Module 8: Business Model

  • Definition of the business model
  • The value proposition
  • The clients
  • The infrastructure
  • The profitability of the company

Module 9: Commercial Management

  • The concept of marketing; opportunities identification
  • Consumer analysis
  • Segmentation and positioning
  • Product strategy
  • Price strategy

 

Training Format:

  • All materials are made available through our Online Learning Platform
  • Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

COURSE DURATION: 6 months

REGIONS TARGETED: Global

COURSE FEE: $800

ORGANIZERS: Capacity Africa Institute

LANGUAGE: English only

Kindly confirm your participation with:

Online Training Coordinator

Capacity Africa Institute

info@capacitybuildingonline.com

www.capacitybuildingonline.com